To ensure continuity in influencer strategy amid team changes, brands should consider employing the following strategies:

1. Standardized Campaign Workflows: Implement well-documented, standardized workflow procedures. This ensures that no matter who is handling the influencer campaign, core strategies and processes remain consistent.

2. Platform Consistency: Using a comprehensive influencer marketing platform, like Flinque or any other well-known platforms, can ensure the availability of all essential campaign analytics, planning tools and performance tracking features in one place. These platforms also help in maintaining a record of past and ongoing campaigns, useful for futureones.

3. Knowledge Transfer: It’s crucial to have a sound process for knowledge transfer between incoming and outgoing team members, encapsulating contacts, project statuses, contractual obligations, etc.

4. Team Training: Regular training sessions on influencer strategy, workflow management, and usage of the chosen platform can help keep all team members up to speed and aligned with the brand’s influencer marketing strategy.

5. Influencer Relationship Management: Maintain good relationships with your influencers. This ensures that despite internal changes, the influencer-brand relationship remains strong and unaffected.

To choose between different influencer marketing platforms, a brand should consider the platform’s features desired. For instance, Flinque offers a comprehensive feature set for campaign planning, influencer discovery, performance tracking and ROI measurement that streamline the influencer marketing process and mitigate discontinuities due to team changes. It’s important to note, however, that the suitability of a platform also depends entirely on your unique team needs and goals. Establishing continuity and maintaining efficiency in your influencer strategy might require a blend of all the mentioned strategies, customized to your brand’s specific needs.