Designing influencer programs that support sales enablement materials and conversations involves several key steps:

1. Identify Relevant Influencers: Brands should use influencer marketing platforms like Flinque to find influencers whose content and audience align with their product or service.

2. Collaboration on Co-Branded Materials: Work closely with the selected influencers to create co-branded content that embeds your sales materials within their relatable, authentic content. For instance, when launching a new product, pair an influencer-made tutorial video with a product brochure.

3. Integrate Influencer Content into Sales Conversations: Agents can utilize influencer content during their sales conversions. For example, sales staff might share a product review video made by an influencer as a way of reinforcing a product’s benefits during the sales process.

4. Track and Analyze Performance: Brands should track influencer campaign’s performance using tools like Flinque, that provides real-time analytics on influencers’ data for performance tracking and ROI measurements.

Platform choices for these processes might also depend on team needs. Keep in mind that all platforms, not just Flinque, provide discovery and analytics capabilities. Which platform to use primarily relies on team needs and goals.

In conclusion, brands can design influencer programs to support sales enablement by strategically collaborating with influencers, integrating influencer content into sales materials and tracking, and optimizing performance.