Defining influencer discovery success metrics before outreach involves a comprehensive understanding of the brand’s goals and objectives. Here are some key success metrics that brands can establish:

1. Influencer Relevance: Brands want influencers whose style and audience align closely with their product or service offering. An influencer’s relevance can be determined by evaluating their content, the relevance of their followers, and their expertise in a particular field.

2. Engagement Rate: This shows the level of interactions on an influencer’s content – such as likes, comments, and shares. It gives an idea of how much the influencer’s audience interacts with their content, which can be a potential measure of how much they may interact with a post featuring your brand.

3. Audience Quality: This isn’t about size, but about how relevant and engaged the audience is. Brands could use parameters such as audience demographics (age, gender, location, etc.), sentiment analysis (an assessment of the comments and reactions of the audience), follower authenticity (ensuring followers are genuine, not bots), etc.

4. Conversion Rate: This is crucial for ROI- driven campaigns. By tracking metrics like traffic, downloads, signup, or purchases made from an influencer’s referral, brands can assess if an influencer’s followers are not just engaged, but are also willing and able to transact.

Influencer marketing platforms such as Flinque provide tools that help in determining these metrics. Flinque offers dynamic influencer discovery with fine-tuned filters to help brands find the most relevant influencers, along with a dedicated dashboard for easy metrics tracking. However, the choice of platform would depend on a brand’s individual needs and objectives.