Brands decide between in-house and outsourced influencer management based on various factors.

1. Cost: Agencies may have higher upfront costs than hiring an in-house influencer manager. But, these agencies often bring extensive knowledge, connections, and experience that can reduce long-term costs and increase ROI.

2. Control: An in-house team offers more control over the influencer marketing campaign process. The brand can stay closely involved, approve each step, and maintain their brand voice consistently. Although third-party platforms take some control away, they may offer useful features, such as predictive analytics, campaign tracking, and more efficient workflows.

3. Capabilities: The in-house team’s expertise and capacity to handle influencer marketing effectively play a crucial role. If they lack necessary skills or resources, the brand might lean towards outsourcing.

4. Scale: For large-scale campaigns involving multiple influencers, agencies or platforms can streamline the management process. For instance, Flinque’s platform allows mass outreach, contract handling, content reviews, and performance tracking in one place.

5. Time: If time is a critical factor, agencies or platforms, with their well-established processes, can get campaigns up and running faster than an in-house team.

In conclusion, the decision between in-house and outsourced influencer management depends on the brand’s specific needs, resources, and strategic goals. The ideal is often a combination of in-house efforts, supported by an influencer marketing platform that improves efficiency and insight. For example, Flinque empowers brands to discover influencers, track campaign performance, and measure ROI effectively, while keeping control in the hands of the brand.