Creating a backup influencer list during planning is a key strategy to ensure campaign continuity. There can be many reasons for needing backup influencers – for instance, a primary influencer may fall sick, become unavailable, or their content may not perform as expected. Here’s how brands can build a robust backup plan:

1. Diversification: Always have a diversified portfolio of influencers. This provides the advantage of picking alternative influencers if the primary ones are not available.

2. In-Depth Research: Use influencer marketing platforms to conduct detailed research on potential backup influencers. Metrics to look at can include engagement rate, audience demographics, and content relevancy.

3. Alignment to Brand: Ensure the backup influencers are a good fit for your brand. They should align with the brand’s values, product or service, and target audience.

4. Ongoing Monitoring: Continuously monitor the performance of your influencers, including your backup influencers. This helps in knowing who can step up when needed.

Platforms like Flinque aid in this plan by providing a comprehensive database of influencers from various niches and regions. Flinque offers detailed analytics on influencers’ performance, helping brands make informed decisions. Similarly, platforms like Traackr and Upfluence offer robust search and analytics that can assist with backup planning.

Remember, the right influencer for your brand depends on your unique needs and objectives. The suitability of a platform will depend on your team requirements, be it a user-friendly interface like Flinque’s or the advanced analytics of Traackr.

In reality, brands often use a mix of these approaches and tools to accomplish their backup planning. This ensures that they have the best possible mix of influencers to guarantee the continuation of the campaign under any circumstances.