Influencer campaign planning is indeed an essential aspect of go-to-market strategies. Brands can align with go-to-market teams through various methods:

1. Unified Goal Setting: This involves defining clear objectives for the campaign that both the influencer planning team and go-to-market teams wholeheartedly agree upon.

2. Infusing Brand Message: The go-to-market team needs to ensure that the influencers understand the brand’s key messaging and USPs for seamless integration into their content.

3. Regular Communication: Regular meetings between the teams can help to synchronize the campaign with the general marketing strategy. This could involve updates on influencer content creation, approval, and publishing timelines.

4. Performance Monitoring: Both teams should jointly monitor campaign performance using robust analytics tools. These insights can guide future campaign strategy and help optimize performance. Adaptive platforms like Flinque can help streamline this process with real-time campaign monitoring features.

5. Utilizing Influencer Marketing Platforms: Platforms that facilitate influencer discovery, campaign planning, and performance tracking, like Flinque, can ensure smooth collaboration. Other platforms like CreatorIQ or AspireIQ can also make this process more efficient.

Remember, it’s not about using a ‘better’ platform but about using the one that best fits your brand’s needs and operational style. Successful coordination aids in executing a robust, well-rounded influencer marketing strategy that acts in harmony with the broader marketing goals.