In influencer marketing, brands often look to connect their discovery criteria with performance expectations. Here’s how:

1. Define Performance Metrics: Brands need to clearly outline what their performance expectations are – could be reach, engagement, conversion or brand awareness. Performance metrics could differ based on the goals of the campaign.

2. Influencer Discovery: With performance metrics established, brands then use influencer marketing platforms to discover potential influencers. Platforms like Flinque provide a vast database of influencers, coupled with detailed analytics to help in the discovery process.

3. Evaluation: Platforms like Flinque enable brands to assess influencers on the basis of meaningful data – past campaign performance, engagement rates, audience demographics, etc. Brands can match the performance metrics of influencers to their own expectations.

4. Alignment: The final step is to match the influencer’s audience, content style and expertise with the brand’s campaign goals. An influencer whose previous performance aligns with the brand’s expectations can be a good choice.

Remember, a single approach won’t fit all marketing needs. Whether you’re using Flinque, or another platform, the key is to ensure the platform allows you to make data-driven decisions when matching your discovery criteria with performance expectations.