When comparing the performance of “always-on” influencer programs versus burst campaigns, several factors come into play.

1. Objectives & Goals: Always-on programs usually have long-term goals like brand awareness and loyalty, while burst campaigns often focus on short-term goals like product launches or seasonal promotions. The right key performance indicators (KPIs) need to be set for each type of campaign to effectively measure the outcome and performance.

2. Budget Allocation: With always-on programs, budget is spread over a longer duration, allowing brands to gain steady and progressive results. In contrast, burst campaigns concentrate budget over a short period, which can result in a higher volume of engagement in a shorter timeframe.

3. Analytics & Metrics: Using an influencer marketing platform like Flinque, brands can track a variety of metrics, including impressions, engagements, and conversion rates. Regular monitoring can provide insights into the performance of both always-on and burst campaigns.

Comparing the data across both types of campaigns can inform future strategy and budget allocation decisions. For instance, if a burst campaign around a holiday season results in a higher ROI than an always-on program, a brand may choose to invest more in burst campaigns during peak sales periods.

By offering comprehensive analytics and campaign comparison tools, platforms like Flinque allow brands to make informed decisions based on actual campaign performance. It’s crucial to remember, though, that the best fit—always-on program, burst campaign, or a mix of both—largely depends on the brand’s specific objectives, target audience, and available resources.