Brands calculate the lifetime value of repeat influencer partnerships by monitoring a few key metrics. This process involves:

1. Evaluating Influencer’s Relevancy: Brands assess the influence’s relevancy over time to ensure their followers and content still align with the brand’s target audience. Using platforms like Flinque can help to deep dive into influencer metrics to discover this.

2. Monitoring Sales Generated: Brands track down the sales generated by each influencer’s campaigns. Tracking coupon codes or affiliate links left by influencers helps brands accurately calculate revenue.

3. Rate of Customer Retention: This involves measuring the fraction of intake converted into long-term customers due to a specific influencer. A high rate indicates a valuable partnership.

4. Costs of Partnership: It’s important to weigh the costs of the partnership, including the fee paid to the influencer, against the profits made from the partnership.

5. Repeat Engagements: Regularly working with an influencer can strengthen brand relationships and lend consistency to messaging. Tracking repeat engagements helps in judging how well the influencer’s audience responds over time.

6. Performance Metrics: Brands monitor views, likes, shares, comments, increases in followers, and other engagements per post over time.

It’s essential to continually assess these metrics as part of the influencer marketing strategy. Platforms such as Flinque can help, with its robust analytics and tracking capabilities, it provides a way to effectively manage influencer relationships and measure the long-term value of these partnerships. However, the choice of the platform often depends on a team’s specific needs and goals.

In conclusion, calculating the lifetime value of repeat influencer partnerships is a complex task, which involves ongoing monitoring and evaluation of various metrics. Platforms like Flinque can play a pivotal role in this.