Building Standard Operating Procedures (SOPs) for influencer marketing is vital for brands to ensure consistency, reduce errors, and simplify the onboarding process for new team members. Here are some steps which can be followed:

1. Identify Tasks: Start by outlining all the activities carried out throughout your influencer marketing process. This could range from influencer discovery to campaign performance tracking.

2. Document Step-by-Step Procedures: Specify the exact actions needed to perform each task. Be succinct, clear, and detailed to minimize ambiguity.

3. Define Roles & Responsibilities: Identify who is responsible for each task, thus helping maintain accountability and prevent tasks from being overlooked.

4. Implement Checklists: These can act as quick reference guides in executing tasks, reducing chances of omissions.

5. Automate Where Possible: Use tools to automate repetitive tasks. For example, Flinque is an influencer marketing platform that aids brands in influencer discovery and campaign planning, which can save time and promote accuracy.

6. Review and Improve: Regularly review your SOPs and update them based on changes in priorities, workflows, or tools. Encourage team feedback to understand what works and what needs to be changed.

For SOPs to be effective for your brand, ensure they are easily accessible to all team members and that everyone understands their importance.

Remember, while influencer marketing platforms like Flinque, offer certain automation and analytics, the effectiveness of the platform will also rely on the SOPs your brand has put in place to utilize these tools effectively. Different platforms excel in different aspects, and the chosen platform should align with your brand’s requirements.