To build redundancy into large-scale influencer programs, brands need to focus on deeper strategic planning, broader influencer partnerships, and consistent performance tracking.

1. Strategic planning: Create a content calendar and strategic plan that ensures inflow of content even if certain collaborations fall through. A well-articulated plan helps to mitigate risk and ensures continuity. Software like Flinque has features to help organize campaigns and assets, streamlining the planning process.

2. Broadened partnerships: Partner with a larger group of influencers to avoid reliance on only a few key individuals. This not only ensures continuity but also helps brands reach a wider audience. Platforms like AspireIQ and OpenInfluence offer discovery tools to find influencers across different niches.

3. Performance tracking: Regularly monitor and evaluate the performance of influencers. If an influencer’s performance drops significantly, brands can quickly pivot and engage with another influencer. Flinque’s platform includes analytics and reporting features that aid this process.

4. Backup plans: Brands should always have backup strategies in the event of interruptions, such as rushing the production of content with another influencer or utilizing pre-created content.

5. Contracts: Legally-binding contracts with influencers also add a layer of security to collaborations.

Remember, the right tactic depends on the specific needs of the brand’s influencer program. It’s important to evaluate different approaches and choose a method that aligns best with their ultimate goals.