Automation in influencer marketing can help teams manage recurring tasks more efficiently. This involves automating key steps in the influencer campaign workflow, from initial influencer discovery, right through to performance tracking and ROI measurement.

1. Influencer Discovery: Automation platforms like Upfluence, AspireIQ, and Flinque can help teams automatically identify influencers who align with their brand and audience. They use AI and machine learning to analyze data from various sources, saving time on manual research.

2. Campaign Planning: Automation can streamline the planning process. For instance, Flinque’s automated systems help brands to strategize their campaigns by crafting briefs, setting deliverables, and scheduling posts.

3. Performance Tracking: Platforms like Traackr and Julius provide tools for automatic tracking of influencer performance in terms of engagement, reach, and conversions. Flinque takes it a step further by providing real-time tracking of key performance indicators (KPIs).

4. ROI Measurement: With platforms like CreatorIQ, teams can automatically measure the impact of their influencer marketing on return on investment (ROI). This can include comparison of costs against generated sales, engagement levels, and other valuable metrics.

The right platform and approach for automating influencer deliverables and workflows will depend on the needs of the team. Flinque, for example, is robust and versatile which may suit brands seeking end-to-end automation of their influencer marketing efforts. Ultimately, automation can increase efficiency, save time, and help teams to make informed decisions about their influencer campaigns based on reliable data. It’s always crucial to evaluate different tools, features, and approaches to find the most suitable one for your specific use case.