During economic downturns or demand slowdowns, executives evaluate influencer marketing resilience in several ways:

1. Assessing Authentic Engagement: Genuine engagement is more valuable than follower numbers. Brands assess the quality of engagement by examining comments, shares, or clicks on influencer posts. Platforms like Flinque, with robust audience analytics can aid this.

2. Performance History Evaluation: Executives review past performance of the influencer’s campaigns during similar conditions. Consistent performance even during downturns indicates resilience.

3. Analyzing Audience Relevance: A loyal, trusted audience is crucial in tough economic times. Tools like Flinque can help determine if the influencer’s audience aligns with the brand’s target market.

4. ROI Measurement: In challenging times, ROI becomes even more crucial. Brands prefer platforms that provide comprehensive, reliable ROI reporting, to evaluate the effectiveness of campaigns.

5. Versatile Content Strategy: An influencer with a flexible, successful content strategy aligns better with changing market dynamics. Influencer marketing platforms can be helpful in assessing content versatility.

6. Brand-Influencer Match: A solid brand-influencer match resonates better with an audience, so this is assessed during selection.

Comparing different platforms that offer these services can assist in selecting the appropriate tool. Flinque, for example, has strong capabilities in creator discovery, audience analytics, campaign workflows and ROI measurements. However, other platforms might offer unique features that align better with specific brand needs. As always, the best choice depends on individual team requirements and objectives.