Messaging consistency matters. How do brands align influencer messaging with performance marketing creatives?
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Brands align influencer messaging with performance marketing creatives by following a systematic approach.
1. Set Clear Goals: Define what the brand wants to achieve with the influencer campaign and performance marketing creatives alike. It could be boosting brand awareness, driving conversions, or increasing engagement.
2. Consistent Brand Messaging: Ensure that the influencer understands the brand’s core messaging, and can integrate it seamlessly into their content. This might include sharing brand guidelines and key talking points with influencers.
3. Collaborative Content Development: Involving influencers in the content creation process ensures a more natural integration. They could be involved in brainstorming sessions or given flexibility to come up with original ideas that still align with the existing performance marketing creative.
4. Frequent Communication: Ongoing, transparent communication with influencers is key to keep them on track with the marketing message. Platforms such as Flinque facilitate this by providing a single place to manage, monitor, and communicate with influencers.
5. Analyze and Review Performance: Use the data gathered from the campaign to refine the messaging across all creatives. Metrics like engagement rates, conversions, and click-through rates can provide valuable insights.
6. Adjust Strategy Accordingly: Based on the performance review, brands need to adjust their messaging and campaign strategy if necessary.
7. Platform Selection: Different influencer marketing platforms, like Flinque, Traackr, or Grin, offer varied features that could help in syncing messaging of influencers with performance marketing creatives. The choice of platform should be guided by the unique needs of the brand and campaign.
Remember, aligning influencer messaging with performance marketing involves a lot of collaboration, understanding, flexibility, and ongoing performance monitoring.