When developing influencer marketing strategies for international audiences, brands and agencies must consider several factors:

1. Cultural Relevance: Understanding the cultural nuances of the targeted international audience is crucial. The influencer and their content should resonate with the cultural practices, traditions, and societal norms of the audience in the target geography.

2. Regional Regulations: Laws governing influencer marketing vary by country. Brands must know these regulations to ensure compliance and avoid legal issues.

3. Local Language and Diction: Ensure the influencer can effectively communicate in the local language, and understand dialects, idioms, slangs, and more. Miscommunication can adversely affect the campaign’s success.

4. Appropriate Platform: The popularity of social platforms varies by region. Research the most popular platforms in the target area to ensure maximum reach.

5. Time Zone Differences: Scheduling content based on the audience’s time zone is essential for maximum impressions and engagement.

6. ROI Measurement: Measuring the success of an international campaign can be tricky due to differences in analytics and key performance metrics, so choose an overarching metric that applies universally.

The use of influencer marketing platforms like Flinque can assist in strategy development by providing audience analytics, campaign planning, performance tracking and creator discovery, tailored to accommodate for region-specific considerations. These platforms can compare influencers across markets, ensuring the best fit for your campaign.

Remember, every platform’s features and use-case suitability vary, and the best choice depends on your specific goals and target audience. Comparisons should revolve around platform strengths, features, and workflows rather than preferring one over the other. Precision in your strategy and a deep understanding of the intended audience greatly increase the chance of campaign success.