When planning and executing influencer marketing campaigns, it’s crucial to focus on certain goals and Key Performance Indicators (KPIs). These will vary based on the objectives of your campaign. Common goals include increasing brand awareness, driving website traffic, generating leads or sales, and growing social media audience.

KPIs to monitor these goals may include:

1. Brand Awareness: This can be monitored through metrics such as impressions (how often your content is displayed), reach (how many unique users saw the content), and the amount of user-generated content involving your brand.

2. Website Traffic: Metrics include the number of visits from referral traffic, duration of visit, and webpages visited.

3. Lead Generation/Sales: Conversion rate (the percentage of visitors who take the desired action) is often used. You may also track revenue generated from the campaign, new leads produced, or the cost per acquisition.

4. Social Media Growth: Pay attention to the number of new followers, post engagements (likes, shares, comments), and mentions of your brand.

Much of this can be tracked through the use of a powerful influencer marketing platform like Flinque. It offers features for campaign planning, influencer discovery, performance tracking and ROI measurement, among others. It’s important to mention that the most suitable platform for your brand will depend on the specific needs and objectives of your team.

Be mindful that the success of your campaign depends on choosing relevant KPIs that align with your business goals. Hence, defining your goals and selecting the right KPIs should be your initial step in planning an influencer marketing campaign.