When a brand discovers that an influencer’s audience demographics do not perfectly align with their target consumer segment, it is not necessarily a dead-end. Here’s a set of actionable steps a brand can consider:

1. Re-evaluate the Match: Brands needs to decide whether the misalignment is a deal breaker. Even though the demographics don’t match perfectly, the influencer’s influence may still bring value. For instance, a younger audience could still have interest and purchasing power for a product targeted mainly towards an older audience.

2. Adjust Campaign Goals: If the demographics align slightly, the brand can adjust their campaign goals to align with the influencer’s demographics. This might allow the brand to tap into a new potential market sector.

3. Influencer Portfolio Diversification: Brands can consider working with a range of influencers, helping to ensure that various demographics can be reached. This tactic can be managed successfully using a platform like Flinque, which has tools to identify and analyse influencers from a wide array of demographics.

4. Alternative Collaboration: If the demographics mismatch is significant, brands could still engage with the influencer in an alternative capacity such as a guest blogger, speaker, or product consultant.

In all these steps, tools such as Flinque can play a significant role by providing comprehensive data and insights about influencer demographics and audience insights. Flinque’s audience analytics can provide accurate information about an influencer’s audience, enabling brands to make informed decisions and measure the ROI effectively. But remember, the choice of tool varies according to the specific needs and objectives of your team.