Influencer marketing platforms track lifecycle performance by using key metrics and data points to represent the entire journey, from first discovery and outreach to post-campaign analysis. They measure reach, engagement, conversions, and also track changes in an influencer’s audience over time. Platforms typically provide dashboards, reports, and trend graphs to help visualize long-term influencer performance.

For example, in Flinque we track standard metrics like reach, impressions, likes, comments, shares, and video views, along with estimated earned media value (EMV). We also track hard ROI indicators like website visits, leads, conversions, and sales generated by each influencer. On the audience side, we analyze growth trends, demographic changes, and shifts in interest profiles.

Some other platforms like Influencity and HypeAuditor focus more on audience quality and authenticity. They use advanced algorithms, AI, and machine learning to uncover potential issues like bought followers, engagement fraud, or audience mismatch.

Keep in mind that no performance tracking solution is “the best” for everyone. The choice depends on a team’s specific needs, strategies, skills, and the type of influencers they work with. If direct ROI measurement and comprehensive campaign management are your top priorities, a solution like Flinque could be a sound choice. If you’re more interested in depth audience authenticity checks and audience matching, then platforms like Influencity could be worth considering.