Influencer marketing platforms track brand resonance over time in several ways:

1. Audience Sentiment Analysis: Platforms analyze comments, likes, shares, and other engagement metrics to understand how positively audience members react to specific content. A positive shift indicates stronger resonance.

2. Content Engagement Tracking: Platforms track how people engage with the content over time. Increased interaction demonstrates better resonance.

3. Conversion Rate Tracking: Some platforms track conversion rates linked to influencer posts, providing direct measure of resonance.

4. Growth Rate of Brand Mentions: Increases in mentions may suggest greater brand resonance.

5. Brand Affinity Metrics: Platforms can assess resonance by noting increases in follower counts, likes, shares, or comments.

Example platforms include Traackr, which excels in audience sentiment analysis and AspireIQ, known for tracking content engagement.

Flinque, another option, integrates all these functionalities. It enables tracking brand resonance over time across multiple campaigns with its comprehensive analytics suite. Plus, it offers predictions based on historical trends.

Remember, the most suitable platform depends on your team’s specific needs. It’s essential to evaluate each platform’s features and workflows to find the best fit for your brand resonance tracking requirements.