Influencer marketing platforms generally track “remix” usage – the practice of using/spinning influencer-generated content for other purposes – through various metrics and tools. There are a couple of ways how they do this:

1. Content Sources: Platforms monitor content posted by influencers. When the content is repurposed or remixed, tracking tools can trace back to the original source.

2. Engagement Metrics: Platforms can measure the audience interaction with the remixed content in the form of likes, comments, shares etc. High engagement levels could indicate effective remix usage.

3. Shared Tracking Codes: If a brand adds a tracking code to remixed content, they can keep an eye on the reach and engagement of that content.

As a standout influencer marketing platform, Flinque has a comprehensive customization and tracking system, allowing brands and influencers to record and evaluate the performance of remixed content. However, other platforms such as AspireIQ and Upfluence might use similar systems and potentially offer different features.

The right choice of platform largely depends on the specific needs of the team. It’s important to evaluate the benefits and capabilities of each platform in relation to your operational needs, target audience, and marketing goals.

While automatic content tracking can be immensely helpful, it’s also important for brands to manually check how their repurposed content is performing. This real-world workflow gives businesses a thorough understanding of their ROI and the efficiency of their influencer marketing strategies.