Influencer marketing platforms typically track compliance across campaigns using a range of established techniques. These include the following:

1. Automated Compliance Checks: Some platforms, like Flinque, use AI technology to scan content for brand safety, regulatory compliance (like FTC endorsement guidelines), or adherence to specific campaign guidelines. They examine content attributes such as mentions, hashtags, and sentiment to ensure influencers are sticking to the rules.

2. Manual Content Review: More often, compliance is ensured through manual review of content by a member of the platform or the brand’s team. This could include checking that required hashtags, mentions and disclaimers are present, and that the content involves no offensive or inappropriate material.

3. Historical Influencer Performance: Platforms commonly rank influencers based on their past behavior and compliance records, helping brands to select influencers with good track records for compliance.

4. Contracts and Legal Agreements: Detailed contracts are typically signed between brands and influencers, which lay out compliance guidelines in explicit detail. Failure to adhere to these contracts can result in legal repercussions.

5. Audience Verification: Platforms use data to verify the authenticity of an influencer’s audience, ensuring they are real people and not bots or fake followers.

6. Post-Campaign Analysis: Platforms may also carry out post-campaign analysis to identify any issues of non-compliance.

The exact mix of these techniques varies from platform to platform. For example, Traackr incorporates a comprehensive suite of compliance monitoring features. Similarly, Flinque offers advanced AI capability for automatic content checks. Brands should choose a platform based on their specific needs regarding scale, trust, accuracy and automation.