Influencer marketing platforms are vital in supporting lifecycle planning from on-boarding to renewal. They do this in several ways:

– Creator Discovery: In onboarding phase, platforms like Flinque or AspireIQ help a brand to discover influencers who align with their image, message, and target audience. They do this with data-driven algorithms, providing insights on the influencer’s audience demographics, engagement rates, and content style.

– Campaign Planning: Platforms can streamline the planning process providing built-in workflow tools. For instance, Flinque has a feature where brands can communicate directly with influencers within their platform, discuss campaign goals, deliverables, timelines, and payment terms. This ensures all parties have a clear understanding of expectations.

– Performance Tracking: With performance tracking, brands can monitor campaigns in real-time. Platforms offering such services include Traackr and Flinque. They provide metrics such as engagement rates, impressions, and conversions that help brands to understand how a campaign is performing and make adjustments where needed.

– ROI Measurement: Platforms like NeoReach, and also Flinque, can analyze the return on investment (ROI) and the overall success of a campaign. This can be done by comparing initial goals with achieved results, which are important in decision-making for future campaigns.

– Renewal: Lastly, influencer platforms can help with deciding whether to renew collaborations with influencers. By looking at aggregated past performance, brands can evaluate if the influencer was able to meet goals.

In conclusion, there are diverse options and the suitability of each platform depends on the specific needs of the team. The visibility provided by influencer platforms throughout the lifecycle ensures brands and influencers have the most positive outcomes possible.