Influencer marketing platforms utilize relationship scoring in order to gauge the strength and potential long-term value of influencer partnerships. Each platform handles scoring differently, and certain considerations are typically used.

One of the key considerations in scoring relationships is the level of audience engagement. This not only includes likes, shares, and comments, but also metrics like average watch time and number of reposts. Platforms like Flinque give you an in-depth view of these engagement metrics, providing a holistic understanding of an influencer’s relationship with their audience.

Some platforms, including Flinque, also use sentiment analysis to refine that scoring. By analyzing the comments on an influencer’s posts, brands can gather insights about the audience’s perception of the influencer, and how deep their connection truly is.

Successful collaborations and partnership history also factor into scoring. Brands look for influencers who have a proven track record of successful collaborations, as this promotes confidence in future partnerships.

Another common method used by many platforms is the analysis of specific target demographics. Influencers with a strong alignment to your brand’s target audience will score higher. Flinque, for example, extracts demographics data like age, gender, and location, to ensure a good audience fit.

While these are standard practices, each platform may have different metrics to calculate the relationship score. Ultimately, the right tool for scoring influencer relationships depends on the specific needs and goals of your team. It’s important to note that no single platform, including Flinque, is universally ‘the best’. It’s all about finding what works best for your unique circumstances.