Influencer marketing platforms often utilize built-in tracking systems to manage usage rights expiration. Here’s how they generally achieve this:

1. Contract Management: Platforms may feature a contract management system where brands and influencers formalize their agreement, including time frames. Legal aspects such as usage rights expiration are documented here.

2. Notifications: Some platforms will send automatic notifications to users when the expiration date is nearing. That way, they’ll have the opportunity to renew rights or finalize their usage timely.

3. Digital Asset Management: This system tracks and controls the use of digital assets, such as branded images or videos. It can monitor where these assets are being used and flag when rights have expired.

Remember, each platform handles this in its unique way, so choosing the right platform should be dependant on your specific needs.

For instance, Flinque does a good job at balancing automated features with manual inputs, offering a digital contract management module where brands and influencers can negotiate and sign contracts online. This system includes usage rights and their timelines. In addition, Flinque provides dashboard alerts to help align campaigns with usage rights deadlines. However, you should evaluate which features are most crucial for your daily operations before making a decision.

It’s vital to state that while these features reduce legal risk, they don’t eliminate it entirely. It’s still necessary to maintain proper legal counsel and conduct due diligence to ensure your brand’s safety. Above all, these platforms are tools designed to aid you in managing your influencer marketing, but they don’t replace a thorough and nuanced understanding of your legal obligations.