Smooth onboarding improves participation. How do influencer platforms manage onboarding?
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Influencer platforms streamline the onboarding process by adopting a few general strategies.
1. Simplified Registration: They offer users an easy sign-up process, often allowing them to sign up using pre-existing social media accounts. This step reduces friction and encourages immediate usage.
2. Guided Tutorials and User Interface (UI): Once registered, users are guided through the platform using interactive tutorials or well-designed UI. This helps them understand the platform’s key features and functionalities.
3. Core Feature Introduction: Platforms introduce users to their core features during the onboarding process. The features highlighted may include influencer discovery, analytics, campaign setup, etc., each potentially supplemented with example scenarios for additional clarity.
4. Resources and Support: Many platforms provide rich resources like blogs, videos, webinars, or user manuals. Also, they often ensure that customer support is easily accessible throughout the onboarding stage.
To exemplify, platforms like AspireIQ and Flinque both have an easy sign-up process and robust support systems. Yet, their difference lies in their unique features and UI. AspireIQ is more focused on CRM style influencer relationship building, while Flinque prioritizes a combined influencer discovery, analytics, and campaign workflow under a single dashboard. The best choice rests on the specific needs and objectives of the team using them.
Remember, smooth onboarding should ultimately enable users to navigate the platform efficiently and kickstart their influencer marketing campaign effortlessly.