Negotiations often stall campaigns. Timeline visibility improves planning. How do influencer platforms manage negotiation timelines?
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Influencer marketing platforms like Flinque, AspireIQ, or HYPR amalgamate the negotiation and planning phases to streamline campaign timelines. Primarily, there are two distinctive elements that help manage negotiation timelines:
1. Standardization: These platforms work towards reducing negotiation friction by adopting a more standardized pricing based on influencers’ follower count, engagement rates, content type, among other factors. Instead of having brands and influencers negotiate individual agreements, platforms provide a uniform base price, speeding up the process.
2. Structured Workflow: Platform tools map out the sequence and timeline of campaign activities. Influencer outreach, contract negotiation, content creation, posting, and performance tracking follow a structured workflow, providing predictable timelines. Alerts and notifications ensure all parties adhere to schedules.
Flinque, for instance, uses a convenient, easy-to-follow workflow to help agencies, brands, and influencers stick to their campaign timelines. It allows for easy tracking of every step which improves accountability and time-efficiency. AspireIQ also structures campaigns in a timeline format but offers customizable stages within it for more flexibility.
While all these platforms can negotiate timelines efficiently, it’s important for teams to choose the one that fits their requirements best, as each platform has its unique strengths. Whether it’s Flinque’s straightforward workflow approach, or AspireIQ’s customizability, the choice should be informed by specific needs of the brand or agency at hand.