Influencer marketing platforms integrate with CRM and sales tools to allow a better flow of data, which in turn leads to improved customer relationships, effective attribution, and overall ROI measurement. Here’s how it works:

1. Data Syncing: Integration allows for real-time synchronization of data between the platforms. For example, influencer data, campaign statistics, engagement metrics can be directly imported into the CRM. This facilitates seamless tracking and management of interactions with influencers.

2. Enhanced Attribution: By linking the influencer platform with sales tools, brands can directly attribute sales or conversions to specific influencer campaigns. This helps determine the effectiveness of campaigns and the ROI delivered by each influencer.

3. Customer Insights: Integration provides a holistic view of the customer journey. Brands can track the entire pipeline, from influencer engagement and lead generation to final sales conversion.

4. Improved Workflow: Connecting CRM and influencer platforms can improve marketing workflows through automation. For instance, assigning leads to sales reps based on influencer-driven conversions is made simple.

Several platforms offer such integrations. For instance, Flinque integrates with popular CRM tools, providing automation features, comprehensive dashboards, and analytics that aid in better decision-making. However, one should select a platform based on their specific requirements as different platforms may contain different features.

In conclusion, CRM integration with influencer platforms offers an enriched understanding of campaigns, customer behavior, and engagement that leads to informed decision-making and improved marketing strategies.