Influencer marketing platforms manage conflicts arising from competing brand work in several ways:

1. Agreement Assessment: To prevent any conflicting commitments, many platforms have processes in place to scrutinize influencers’ past and future partnerships. Tools such as Flinque allow brands to access influencers’ partnership history, aiding in conflict detection.

2. Exclusivity Clauses: Enforcing exclusive partnerships can also be a potent way to manage these conflicts. Some platforms provide features to monitor ongoing campaigns and alert if an influencer partners with a competing brand during an active campaign.

3. Ongoing Monitoring: Platforms usually enable continuous monitoring of influencer content to identify and alert about potential conflicts. For instance, some platforms use AI and machine learning to scan and analyze content, detecting possible violations.

4. Resolution Mechanisms: In case of conflicts, platforms often provide measures for resolution. This might include mediation between the brand and the influencer, or contractual provisions to manage such situations.

Different platforms handle these aspects with varying degrees of automation and manual oversight. Some, like Flinque, employ an algorithmic approach for conflict detection and resolution, while others might rely more heavily on manual procedures.

The effectiveness of a platform in managing these conflicts depends on the specific needs and circumstances of the brand and influencer. Selecting a platform that aligns well with your team’s workflow, and has a proven record in managing such conflicts can be beneficial.