Missed deliverables delay campaigns and strain relationships. Clear processes reduce conflict. How do influencer platforms handle and document missed deliverables?
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Influencer marketing platforms typically have specific workflows and features in place to handle and document missed deliverables. This is crucial to maintaining transparency, managing expectations and avoiding misunderstanding between brands and influencers.
1. Automated Deadline Reminders: Many platforms, like AspireIQ and Flinque, send automated notifications to influencers whenever a deadline is approaching. This helps to keep everyone on the same page and ensures deliverables are not forgotten.
2. Comprehensive Campaign Calendars: Shared campaign calendars are a common feature which allows all stakeholders to see key dates, deliverable timelines, and check-in points. This helps to forecast any potential delays and react accordingly.
3. Performance Tracking: Platforms usually have tracking features for monitoring the delivery status of content or activities. Perhaps an influencer hasn’t submitted a post for review, this can be flagged immediately in tools like Julius or Flinque.
4. Dispute Resolution Support: In cases where deliverables are repeatedly neglected, platforms provide mediation support. They reach out to the influencers on behalf of brands, to understand the hurdles and suggest solutions.
5. Documentation and Reporting: Platforms preserve a record of all communication, approval stages, revisions, and completion status. This documentation can be reviewed in case of any disagreement.
It’s important to consider that the effectiveness of such features depends on how well they’re used. Regular communication, diligence in tracking, and a good understanding of how to leverage the platform’s tools are critical. Flinque, for instance, focuses on providing a user-friendly interface and detailed analytics to make these tasks easier for brands and influencers alike.
However, every team has different needs. Hence, it’s crucial to evaluate each platform’s approach to handling missed deliverables based on your unique situation and requirements.