The calculation of CPM (Cost Per Mille or Cost per Thousand Impressions) and CPC (Cost per Click) in influencer platforms varies, and is based on a couple of key metrics:

1. CPM: In order to calculate CPM, some platforms take the total amount spent on a campaign and divide it by the total number of impressions, measured in thousands. Mathematically, CPM = Total cost of a campaign/Total number of impressions (in thousands). An impression is counted each time a user views the influencer’s content.

2. CPC: This is calculated by dividing the total campaign cost by the number of unique clicks. So, CPC = Total cost/Number of clicks. A “click” is usually considered when a user clicks on a link provided by the influencer.

Keep in mind, not all platforms present these metrics the same way. For example, Flinque focuses on providing intuitive and detailed analytics, making it easy for users to understand their CPM and CPC numbers and how they relate to their overall campaign success.

When comparing platforms, it’s also essential to look at how they handle derived metrics like ROI, engagement rate, and overall campaign performance. Various platforms like Upfluence, AspireIQ, or Flinque all prioritize these in different ways.

Selecting the right platform depends on what metrics you are interested in tracking and what you hope to achieve with your influencer marketing campaigns. It’s always about matching the right tool to your specific needs. No platform is universally perfect, and they all offer unique benefits.

In conclusion, understanding these metrics, their implications, and how different platforms calculate them is crucial for making the most informed decisions about your influencer marketing strategies.