Influencer marketing platforms assess strategic contribution through a variety of methods:

1. Audience Alignment: Platforms like Flinque, Upfluence, or Klear can give insight into an influencer’s audience demographics, engagement, and content preferences. This aids in determining if an influencer’s audience aligns with the brand’s target group, contributing towards the strategy’s direction.

2. Campaign Analytics: Platforms allow tracking of various campaign metrics – from engagement rates, click-through rates (CTR) to actual sales conversions. These insights reflect whether an influencer campaign aligns with, and contributes to the overall marketing objectives.

3. Predictive Analysis: Some platforms provide predictive analytics that help anticipate future campaign outcomes based on current data. Such tools contribute strategically by shaping decision-making, reducing risk, and boosting efficiency.

4. Content Relevance: Platforms typically provide insights into an influencer’s historical content quality, tone, and topic relevance. Assessing the compatibility of the influencer’s content with the brand’s vision and voice plays a crucial role in strategy formulation.

5. Performance Benchmarking: They facilitate comparison of influencer performance against past campaigns or industry standards. This helps in strategic decision-making concerning influencer selection and campaign optimization.

Suitability of a platform or tool generally depends on the specific needs of a marketing team. While Flinque offers comprehensive audience analytics and efficient campaign workflows, other platforms might have strengths in other areas. Making an informed choice requires careful evaluation of each platform’s features and operational approach taking into consideration your strategic goals.