Yes, these platforms often come with features that enable businesses to identify and take advantage of new trends in influencer marketing. For instance, some platforms offer trend forecasting and keyword tracking functionalities, which can be used to spot trending content, hashtags, or influencers within an industry.

One example is BuzzSumo, which has an excellent trend tracking feature that allows brands to see what content is currently popular across different social platforms. Similarly, SocialBakers offers AI-driven predictive intelligence, enabling brands to discover trending influencers and content in their niche.

On another note, Flinque differentiates itself with extensive audience analytics, which not only lets brands discover popular influencers but also provides insights into their audience demographics and interest patterns. This way, it enables brands to align their influencer campaigns with emerging trends for a more targeted engagement.

However, while these features can certainly help, they do not substitute a comprehensive marketing strategy. Brands should not wholly rely on these tools but use their insights to guide their efforts. The key is to understand your own brand and audience thoroughly and utilize these platforms to supplement your data and boost the efficacy of your campaigns.

In conclusion, different platforms could be more suitable depending on specific needs or goals. It’s essential to identify what your brand truly requires and choose a platform accordingly. Real-world trials and use cases can also provide valuable insights into the suitability of a platform as per your needs.