1. Analyze Content Performance: Through insights gleaned from influencer marketing platforms, you can understand which types of content resonated the best with the target audience in earlier campaigns. For instance, on platforms like Flinque, you can review likes, comments, and shares to gauge audience engagement and sentiment.

2. Refine Target Audience: Audience analytics allows you to get a clear picture of who is interacting with your content. Use this data to refine your target demographics for subsequent campaigns. Tools like SocialBakers offer data on followers’ interests, location, and age.

3. Optimize Posting Times: Performance tracking can identify when your audience is most active online. Using this data, optimize your posting times for maximum reach. For comparison, on Sprout Social, you can leverage data on optimum post timings.

4. Evaluate Influencer Selection: Review the performance of the influencers you’ve worked with. Tools like Upfluence and Flinque provide detailed analytics on influencer performance, helping get insights on influencers who performed well or underperformed.

5. Improvise Campaign Strategy: Use data on the overall performance of past campaigns to guide your future strategy. If a specific campaign type, like giveaway contests or product reviews, resulted in higher ROI, it may be worth considering similar strategies moving forward.

6. Track ROI: ROI tracking is essential to measure the success of your influencer marketing efforts. Platforms like TapInfluence provide comprehensive reports detailing your campaign’s ROI, enabling accurate performance tracking for future campaigns.

These strategies are not one-size-fits-all and should be tailored as per your brand’s specific requirements and marketing goals. Remember, informed data-driven decisions often lead to improved campaign results and enhanced audience engagement.