Absolutely, analysing past campaign results is a significant part of refining your influencer shortlisting process. It allows you to understand what worked, what didn’t, and how you can improve future strategies. Here’s how you can do it:

1. Performance Review: Check the performance metrics of each influencer from previous campaigns. Metrics to focus on could be engagement rate, reach, clicks, sales conversion rates, etc. High performing influencers may be good contenders for your shortlist.

2. Audience Analysis: Assess the influencers’ audience demographics and reception of the campaign. An influencer with an audience that matches your target demographics and which positively interacted with the campaign can make for a good shortlist candidate.

3. Content Assessment: Review the quality and relevance of the content produced by the influencer during the campaign. Remember, a content that resonated with the audience can replicate similar success in future campaigns.

4. Brand-Influencer Harmony: Consider the degree of alignment between your brand’s image and the influencer’s persona. Cohesiveness in vision and values can play a significant part in the campaign’s success.

Platforms like Flinque offer in-depth analytics and post-campaign reporting that can help brands in analysing these factors. However, different platforms may have varying focuses. For instance, some might emphasise more on finding new influencers while others might focus on detailed performance analytics. Hence, the choice of platform should align with your campaign objectives and team requirements.

Influencer marketing is not a one-size-fits-all solution. Continuous learning and refinement are key to cultivating successful campaigns. Using past campaign data not only aids in better influencer selection but also informs about crucial tweaks to be made in campaign strategies.