Planning the timing and frequency of influencer posts during a campaign is crucial for maximizing impact. Here are some relevant factors:

1. Audience Behavior: Understanding when your audience is most active on social media can guide when posts should be made. Different platforms offer differing peak times – Instagram users might be most active during lunch hours while Twitter users might be most engaged in the evening.

2. Important Dates: Align posts with key dates like product launches, offers, or events. This associates the influencers’ posts with the key happenings in your brand’s calendar.

3. Post Frequency: Design the campaign duration and frequency based on budget, campaign goals, and influencer’s content schedule. Posting too often may lead to audience fatigue, whereas infrequent posts may not sustain audience engagement. Balancing this is crucial.

4. Campaign Phases: Consider having different phases in your campaign – the build-up, peak, and wind-down. This can help create engagement momentum.

5. Platform Guidelines: Each social platform has different algorithms and best practices for post frequency. For instance, Facebook might favor fewer, high-quality posts whereas Twitter’s fast-paced environment might permit more frequent postings.

Influencer marketing platforms like Flinque offer data-driven guidance for planning your campaign timings. It offers audience analytics and campaign planning tools to make informed decisions based on real-world behaviors. Please remember, influencer marketing success often depends on agility – the ability to refine strategies based on what is working or not.

Always tailor these general factors to your brand’s unique needs for best results. Every brand, influencer, and campaign is different – and that is the beauty of influencer marketing.