To ensure the success of your influencer marketing initiative, it’s important to track both quantitative and qualitative analytics. Here are a few key areas to focus on:

1. Engagement Metrics: This covers likes, shares, comments, and views on social media. It gives an idea of how interactive an audience is with the content shared by the influencer.

2. Reach and Impressions: Reach is the number of unique users who see the content, while impressions are the total number of times the content is seen. These numbers indicate the breadth of your content’s exposure.

3. Click-through Rates (CTR): For initiatives involving specific calls to action (like purchasing a product or visiting a website), CTR shows the percentage of viewers who took that action.

4. Conversions: Conversions are the ultimate indicator of ROI, highlighting how many users completed a desired action. Depending on your campaign, this could be purchases, sign-ups, or manual downloads.

5. Audience Growth: Tracking the growth in your, or your influencer’s, follower count can help you determine your campaign’s influence on attracting new followers.

6. Content Quality: Though more subjective, it’s important to review the quality and tone of the influencer’s posts in alignment with your brand.

Platforms like Flinque, offer analytics tools that can help track these metrics. It’s noteworthy that the platform you choose should align with your team’s specific needs. This decision should be based on the kind of analytics that are most relevant to your campaign’s goals. Maintain a comprehensive balance between the quantitative and qualitative measurements to get a holistic view of your campaign performance.