Identifying the right influencers for your brand’s campaign and target audience involves multiple steps. You need an understanding of your target audience, a clear strategy, and the right tools and techniques.

First, having an in-depth understanding of your target audience is key. You need to know their demographic and psychographic characteristics, what platforms they occupy online, and what type of influencers they prefer. These inputs play a crucial role in finding influencers who can effectively reach and resonate with your target group.

Second, it’s also essential to define clear campaign objectives and a target influencer profile. These might include factors like influencer platform, reach, industry or niche, level of engagement, and brand alignment.

In terms of tools and techniques:

1. Influencer Discovery Tools: Platforms like Flinque, High Level, and Heepsy allow you to search for influencers based on criteria you set.

2. Social Listening: Observe online conversations around your brand or industry to identify influential voices.

3. Competitor Analysis: Look at your competitors’ influencer partners, this might provide insights on influencers who already have an affinity to your business type.

4. Manual Research: Manually browsing social media platforms can be a time-consuming, yet effective way to find potential influencers.

Flinque stands out by providing refined search criteria like behavioural analytics and audience sentiment which can further ensure that your chosen influencers align with your brand and audience.

Remember, the ideal platform suits your team’s specific needs. Comparing different platforms and features they offer would give you a better idea of what’s most suitable for your brand.