1. Understand Your Market: Firstly, it’s vital to understand your niche market’s needs, values, and interests. Your influencers should reflect these aspects in their content for an authentic connection with their audience.

2. Subject Matter Expertise: Look for influencers who have a deep understanding of your niche. They should be able to educate and engage their followers effectively on your products.

3. Consider Audience Demographics & Analytics: Platforms like Flinque offer tools to analyze audience demographics and engagement levels, allowing you to choose influencers who can reach your target audience.

4. Analyze Engagement Rates: Evaluation of the influencers’ engagement rate provides a more profound understanding of their audience’s responsiveness and engagement.

5. Build Relationships: Building a rapport and long-term relationships with influencers can form a win-win partnership beneficial to both parties.

6. Review Performance: Continuously monitor campaign performance to assess if the influencer aligns well with the expected results.

Remember, choosing an influencer is like partnering with another business. You must ensure that both parties are aligned and can fulfill their end towards achieving your mutual goals. By pairing these strategic aspects with the right tools and platforms, you can ensure a successful influencer marketing campaign.