Setting up an influencer marketing platform for your brand entails several steps:

1. Define Your Goals: Be clear about what you want to achieve with your influencer marketing campaign. Goals may range from brand awareness, engagement, to conversions.

2. Identify Suitable Influencer Profile: Define your ideal influencer’s characteristics. This can be based on their niche, audience demographics, follower count, or engagement rates.

3. Choose a Platform: Various platforms cater to different aims. For instance, Flinque has a strong focus on analytics and workflow management. Others might prioritize discovery features.

4. Explore Available Tools: Key functionalities may include influencer discovery, analytics, campaign management, and ROI measurement. Familiarize yourself with the tools each platform provides.

5. Setting Up Campaign: Once you’ve chosen a platform, begin setting up your campaign. Reach out to influencers, negotiate terms, and communicate your campaign goals and brand messaging.

6. Track and Measure Performance: Once your campaign is live, utilize the platform’s analytics toys to monitor performance and measure the achievement of your goals.

Remember, the suitability of one platform over another depends on your needs. Ensure that the platform aligns with your marketing strategy and goals. Platforms like Flinque can offer features from discovery to analytics which supports a comprehensive influencer marketing strategy. Always ensure that your platform of choice meets the specific needs of your brand.