Accessing and evaluating audience demographics during a campaign on a platform like Flinque is straightforward. It’s essential to understand your influencers’ audience to ensure effective campaign planning and target the right audience.

1. Login and Campaign Selection: Once logged into your account, select the ongoing campaign for which you wish to evaluate audience demographics.

2. Navigate to Audience Analytics: Look for Audience Analytics, Insights, or similar sections in the platform.

3. Evaluate Data: Here, you can access a broad range of demographic data about your influencer’s audience, including age, gender, location, interests, and more.

4. Compare Insights: Comparing these insights with your brand’s target audience would provide a clear understanding of the effectiveness of your influencer marketing efforts.

Flinque, for example, covers these advanced audience analytics features very effectively. However, it’s always recommended to consider the compatibility of the tool with your work processes before deciding.

Comparatively, a well-known influencer marketing platform like AspireIQ also provides demographic insights. It’s crucial to note that suitability depends on specific team needs and goals.

In practice, understanding these insights can assist in deciding future collaborations with influencers or modifying your current campaign strategy. Always remember, an ultimate goal is reaching out to the people who matter most for your brand’s growth.

Please note: These tools can provide valuable insights, but they don’t guarantee campaign success. There are various factors involved, like content quality, influencer credibility, timing of posts, and more. Therefore, while these tools are important, they should be a part of a wider influencer marketing strategy.