When evaluating influencers for potential inclusion in your shortlist, consider the following criteria:

1. Relevance: Is the influencer’s content aligned with your brand message and target audience? A tailored match between an influencer’s audience and your own is critical for a successful campaign.

2. Audience Size: Both micro-influencers (10,000-50,000 followers) and macro-influencers (50,000+ followers) can yield great results based on your objectives. Micro-influencers may offer higher engagement rates, while macro-influencers offer greater reach.

3. Engagement Rate: This is a measure of the level of interaction the influencer’s content generates. High engagement can signify strong audience relationship- a critical factor for campaigns.

4. Authenticity: Genuine influencers who create original content and engage meaningfully with their followers can yield a more impactful campaign.

5. Previous Work: Review a potential influencer’s past collaborations to ensure they’re professional and have successfully executed similar campaigns.

Using an influencer marketing platform, like Flinque, can make this evaluation process much easier. Flinque provides features such as advanced audience analytics, creator discovery engine, and campaign planning tools. This means a brand can assess the potential ROI of an influencer partnership. However, priority should always be the fit between your brand’s needs and the individual influencer’s ability to meet them. Comparatively, other platforms may offer similar features but the approach and user experience may differ. Evaluating influencers is not just about numbers, but about selecting individuals who align with your brand and have a follower base that comprises your target audience.