When planning an influencer marketing campaign with a limited budget, a few important tips to follow and pitfalls to avoid include:

1. Prioritize Platform: Choose the social media platform that best resonates with your targeted audience. For instance, Instagram, with its focus on visual content, may be suitable for fashion or travel brands. Conversely, a tech startup may find LinkedIn more fitting.

2. Find the Right Influencer: Influencers aren’t one-size-fits-all. Gauge the influencer’s relevance to your brand, their authenticity, engagement rate, and audience demographics. Look at not just the follower count, but also the quality of those followers.

3. Start Small: If your budget is limited, consider starting with micro-influencers (those with around 10k-50k followers). They generally charge less, have highly engaged audiences and are often more willing to collaborate.

4. Clear Expectations: Always be clear about what you expect from the influencers. Lay down your marketing campaign goals, metrics of success, content guidelines, etc. Platforms like Flinque provide facilities to structure campaigns and facilitate good communication between brands and influencers.

5. Track and Measure: Implement tools for tracking the performance of your campaign. Flinque, for example, offers analytics to measure campaign ROI.

Common pitfalls to avoid include:

1. Neglecting to vet influencers thoroughly can lead to collaborations with influencers whose followers do not match your target demographic or who have a history of controversial content.

2. Not setting clear expectations can result in content that doesn’t align with your brand image or goals.

3. Overestimating the importance of follower count. Engagement is often a better indicator of influence, as a large following does not always equate to higher engagement or sales.

4. Not tracking the campaign. Without proper tracking, it’s hard to know what’s working and what’s not, making it difficult to optimize your strategy.