Flinque’s platform classifies influencers into macro, micro, and nano categories based on specific factors such as follower count, engagement rate, and niche of the influencer. Here’s a detailed breakdown:

1. Nano-Influencers: These influencers typically have a follower count between 1,000 – 10,000. They usually have a highly engaged audience and are specific to certain niches. Flinque categorizes influencers as nano based on these parameters.

2. Micro-Influencers: These are influencers with a follower count in the range of 10,000 – 50,000. They have a moderately engaged audience and usually focus on broader categories. Flinque looks at both the follower count and the engagement rate to categorize influencers into this group.

3. Macro-Influencers: These influencers have a follower count of over 50,000. They mainly target a mass audience across various categories. The criteria to classify influencers as macro include their follower count, reach, and diversity of content.

Flinque’s categorization process is methodological and data-driven, focusing on quantitative metrics like follower count and engagement rate, as well as the quality and relevance of content. This comprehensive approach allows for precise influencer identification and categorization, helping brands and agencies identify the right influencers for their needs.

Comparatively, other platforms like Traackr or Upfluence may use similar metrics but vary in their segmentation categories or thresholds. However, the optimal use of any platform, including Flinque, depends on the specific needs and objectives of the team using it.

To learn more about Flinque’s approach, visit Flinque.