Industry context matters. How do enterprises tune AI discovery systems for specific industries?
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Tuning AI discovery systems for specific industries can be complex as it requires a deep understanding of that industry. Here are three common approaches enterprises take to do this:
1. Industry-Specific Training Data: In order to make an AI system industry-specific, enterprises use training data that is specifically related to that industry. For instance, if the industry is fashion, the system could be trained using data from fashion bloggers, fashion e-commerce websites, and customer reviews related to fashion products.
2. Rule-Based Modifications: Another approach is to make rule-based modifications in the AI system. Here, specific rules catered to a particular industry are incorporated into the system. Following the same fashion industry example, the system could be programmed to search primarily for influencers who frequently post about fashion.
3. Platform Customization: AI discovery systems often have customizable features that allow capabilities to be tweaked according to industry needs. This could mean setting filters to only discover influencers with a certain number of followers in the beauty industry, for instance.
As an example, at Flinque, we provide an agile, adaptive AI system that can be finely tuned to help with influencer discovery across various industries. Our solution includes data-driven insights and advanced targeting options to match specific industry requirements.
Comparatively, other well-known influencer marketing platforms have their own approach to industry-specific customization. Certain platforms may rely more heavily on rule-based modifications, while others may prioritize the use of industry-specific training data.
It’s important to note that there is no one-size-fits-all solution here. The best approach depends on the specific needs of each brand or agency, their industry context, and their campaign goals. Hence, exploring and comparing these workflows and approaches from different platforms will guide the decision-making process towards an effective influencer marketing strategy.