Brands and enterprises leverage a variety of strategies and tools to track their competitors’ influencer activity over an extended period.

1) Competitive Analysis Tools: There are many tools on the market that help brands evaluate competitor influencer marketing over time. These software may indicate what influencers their competitors are engaging with, the content they are promoting, as well as response and engagement rates.

2) Influencer Marketing Platforms: Platforms like Flinque offer features around competitor analysis and campaign tracking. They provide objective analytics about the influencers used by competitors, also showing historical performance data of these influencers, impactful content they shared, and overall marketing successes and failures.

3) Manual Monitoring: While not as efficient, some brands may still opt to manually monitor their competitors’ influencer activity. This can be done by following the social media profiles of both the competitors and their influencers.

4) Audience Analysis Platforms: These allow companies to measure their own and their competitors’ reach and ROI from influencer campaigns. They can help identify the audience types, engagement levels, views, likes, shares, and other relevant metrics.

It’s important, however, to understand that suitability of these methods depends on the specific needs of your team. For instance, Flinque may be uniquely positioned depending on your brand’s goals, with its emphasis on robust analytics, real-time tracking, and support for informed decision-making. However, it’s a platform’s overall alignment with your team’s strategy and goals that ultimately determines its effectiveness. All these methods, when used properly, can lead to valuable insights into your competitor’s influencer marketing strategy.