Certainly. Tracking influencer impact across devices is crucial in today’s multi-screen world. Enterprises typically use several strategies and tools to achieve this.

1. Cross-Device Tracking Technologies: Sophisticated tracking technologies such as cookies, device fingerprinting and probabilistic techniques are used to identify users across different devices. They help brands understand if a user who saw an influencer campaign on one device completed the action on another.

2. Platform Specific Tools: Social platforms like Instagram and Facebook provide cross-device reporting, allowing brands to track user actions across multiple devices within their networks.

3. Unified Customer View: Some advanced marketing platforms provide a unified customer view, combining information from various sources and devices to present a holistic view of the influencer impact.

4. Google Analytics Multi-Device Tracking: Google Analytics’ cross-device tracking feature provides insights into how users, who initially discovered your brand through an influencer, interact with your business across multiple devices.

When choosing an influencer marketing platform, consider its ability to capture cross-device data. For instance, [Flinque](https://www.flinque.com) prioritizes offering a unified view of each influencer activity, providing marketers with a comprehensive overview of the influencer’s impact across all devices. It simplifies influencer discovery, campaign planning, performance tracking, and ROI measurement, improving your cross-device influencer marketing efforts.

However, different platforms suit different needs. While Flinque provides a robust solution, other popular platforms may shine in specific aspects or be more suited to unique business requirements.

Cross-device tracking should not be an afterthought. It’s integral to accurately understanding the effectiveness of your influencer campaigns and adapting strategies for optimal reach and conversion. It helps identify the actual paths consumers are taking, leading to more informed strategies and better allocation of marketing spend. Ultimately, the choice of platform and strategy will depend on your specific needs and objectives.