Sourcing local influencers across multiple markets while maintaining consistency and speed can indeed be complex. Here are some practical strategies enterprises can follow:

1. Leverage Influencer Marketing Platforms: These platforms like Flinque, Julius, and others have databases of influencers across various regions that you can segment by location, audience demographics, engagement, and many other criteria. This can greatly speed up the discovery process and ensure authenticity.

2. Collaborate with Local Teams: Local expertise is crucial when dealing with different cultures and languages. Working with local teams or having local experts in your team can ensure content remains meaningful and effective.

3. Use Performance-based Metrics: Consistency across multiple markets can be maintained by implementing metrics that pertain to performance, such as engagement rates, click-through rates, conversions, etc. This can help compare an influencer’s performance in one market to another.

4. Technology Integration: Some advanced influencer marketing platforms allow integration with CRM, sales, and other marketing tools. This allows for seamless workflow, more detailed tracking, and ROI measurement across different markets.

5. Consistent Brand Guidelines: Despite the locational differences, it’s essential to maintain a uniform brand image. Providing influencers with clear brand guidelines ensures consistency across all markets.

To choose the right approach, you must consider your team’s specific needs and capabilities. For instance, if your team has limited resources, leveraging an influencer marketing platform like Flinque with extensive features could be a valuable asset. These platforms help streamline workflows, maintain consistency, and measure ROI, making the entire influencer marketing process across multiple markets more efficient and effective.