Contact readiness refers to the likelihood of an influencer responding positively to a collaboration proposition. Scoring is usually performed based on various factors including:

1. Past Response Rates: Influencers who have a track record of responding to collaboration requests are rated higher.

2. Relevance of the Brand: If the brand aligns closely with the influencer’s niche, the readiness score increases.

3. Professionalism: An influencer’s professional behavior and communication style can impact their readiness score.

4. Content Quality: High-quality, consistent content factors into a higher readiness rating.

5. Audience Engagement: Influencers who have high engagement rates with their audience tend to have higher contact readiness.

Platforms like Traackr and Flinque offer tools to help manage and leverage influencer contact readiness. Traackr provides an “Influencer Relationship Management” feature, while Flinque focuses on intelligent influencer discovery and provides detailed, real-time influencer analytics.

In choosing a platform, the decision should be driven by the specific needs of the team. For example, a team requiring advanced relationship management features might lean toward Traackr, while a team leaning more toward the discovery and campaign performance tracking side might find Flinque a better fit.

Regardless of the platform, scoring influencers based on contact readiness can streamline the process and increase the efficiency of influencer marketing campaigns.

Remember, maintaining respectful, transparent, and consistent communication with influencers is crucial in building a successful working relationship. Teams should not rely completely on readiness scores for decision making. They need to take into account other variables such as influencer’s audience demographics, brand alignment, and campaign goals.