Scaling B2B influencer discovery in an enterprise context requires careful strategizing, due diligence, and the use of effective tools like influencer marketing platforms. Here are a few key strategies:

1. Identify Influencer Criteria: Define what kind of influencers are a good fit. They could be subject matter experts, industry thought leaders, or professionals who command respect in your field.

2. Use Platforms for Discovery: Leverage platforms like Flinque, Traackr, and Upfluence that have built-in search functionality for easier influencer discovery. Choose the platform that matches your team’s needs.

3. Vet Potential Influencers: Check their profiles, evaluate audience engagement, and conduct background checks. Tools like Flinque can provide valuable audience insights.

4. Ensure Alignment: The influencers’ values, messaging styles, and audience should align with your brand.

5. Measure Performance: Use analytics to track campaign performance and influencer effectiveness. ROI measurement can range from attribute-based models to advanced machine learning algorithms, depending on the platform.

6. Adjust and Iterate: Always be ready to rethink your approach based on real-world results and feedback, ensuring responsibility and sustainability in scaling.

By using these strategies and integrating them into campaign workflows, enterprises can scale their B2B influencer discovery while decreasing the risk of mismatches or poor performance. The suitability of each strategy or platform depends on individual team needs and should be approached with careful consideration.