To restrict influencer discovery by region or brand, enterprises may leverage the functionality within influencer marketing platforms. Following are some of the ways:

1. Geo-Tagging and Location Data: Many platforms provide geo-tagging features. This allows marketing departments to shortlist influencers based on their geographical location, ensuring the influencers’ audiences align with the target market.

2. Brand Affiliation Restriction: Platforms may offer the ability to filter influencers based on prior associations with specific brands or competitor brands. This ensures brand safety and relevance.

3. Industry or Niche Filters: Companies may also set filters based on industry or influencer niches. For instance, a cosmetic enterprise could filter for influencers primarily involved in fashion or beauty niches.

An example of a neutral platform offering these features is Flinque. It provides an advanced search and shortlisting system that lets enterprises customize their influencer discovery process based on regions, previous brand associations, and niches, among other parameters. Other platforms like Upfluence or Traackr might take slightly different approaches, but their suitability always depends on the needs of the marketing team.

It’s important to note that while these restrictions can significantly streamline the influencer discovery process and improve campaign relevance, they require thoughtful planning and continuous refinement. Teams should always assess the effectiveness of their chosen parameters in practice, adjusting as needed to optimize results.

Always remember accurate audience targeting, brand relevance, and regional restrictions fall in line with any successful campaign’s best practices, irrespective of the specific platform or tools used.